What to Look for When Hiring a Dental Coach or Consultant
Whether you’re launching a startup, growing a multi-location group, or simply trying to improve systems in your current practice, the right dental coach or consultant can be one of your most valuable investments. But with so many options available, how do you know who to trust with your business?
Here are the key factors to consider when hiring a dental coach or consultant:
1. Real-World Experience
Look for someone who has either owned or built successful dental practices. Theoretical knowledge is helpful, but there’s no substitute for experience gained in the trenches. Coaches who’ve launched practices or managed high-growth groups understand the realities of private practice—and their advice will reflect that.
2. Track Record of Results
Ask for proof. Have they helped other dentists increase profitability, improve systems, or open successful startups? The best coaches will have testimonials, case studies, or client success stories that demonstrate real-world impact. Results matter more than promises.
3. Clear, Proven Systems
Coaching should go beyond advice—it should provide structure. Look for a coach with a defined methodology and a roadmap tailored to your stage of practice. Whether it’s for startups, acquisitions, marketing, or leadership, the right coach will offer a step-by-step framework, not just opinions.
4. Customization and Personalization
Every practice is different. Be wary of one-size-fits-all solutions. A good coach will take the time to understand your goals, your team, and your challenges before prescribing solutions. Personalized strategy is what separates a great consultant from a generic one.
5. Access and Accountability
Will you actually get face time with your coach? Or will you be handed off to junior staff? Make sure you know how often you’ll meet, what support is included, and whether they offer ongoing check-ins, feedback, or implementation help.
6. Alignment with Your Vision
The right coach should support the kind of practice you want to build—whether that means boutique FFS, high-volume PPO, multi-location expansion, or something in between. If a consultant pushes you toward a model that doesn’t match your goals, it’s not the right fit.
7. Transparent Pricing and Terms
Know what you’re getting. Look for coaches who clearly outline their services, pricing, and time commitments up front. Avoid those who promise the world without being specific about deliverables or who pressure you into long-term contracts.
Final Thoughts
Hiring a dental coach or consultant is a big decision. It’s also a smart one—if you choose wisely. The best coaches bring clarity, experience, and accountability to help you reach your goals faster and with fewer mistakes. Take the time to find someone who understands your practice, shares your values, and has a proven track record of delivering results.
